Histomobile is the ultimate library of car pictures, videos, and more than 3.000.000 specifications ! | Create account | Log in

Car wallpapers and specifications

EN
FR
On Histomobile.com : 1310 manufacturers, 31115 cars, 44199 pictures, 50330 news in english

Manufacturers / U.K. / Morgan


:
GalleryNewsHistory Links Auctions Production
Morgan vehicles


1990


4/4
Morgan 4/4   (1993)

Morgan was founded in 1909 by H.F.S. Morgan and remained to be a family business until today. Before the model 4/4 arrived in 1936, Morgan made a good business by making 3-wheeler. The 4/4 means 4 wheels and 4 cylinder. Plus 4 arrived in 1950, then the Rover V8-powered Plus 8 in 1968. By then the Morgan obviously showed its age because the lack of development.

However, this doesnít mean Morgan had to struggle for survival. In fact, throughout its history it remained profitable. Customers are still queuing to buy its wooden-body cars. Although the production has been raising steadily, the waiting lists equals to 7-8 years of production ! Against the declining trend of British motor industry, Morgan is simply a miracle.

In fact, Morganís success formula is exactly the same as Harley Davidson : to sell classic image. Todayís Morgan remains the classical style and the traditional production method like 40 years ago. The chassis is still a separate steel ladder, on which a body consists of wooden frame (made by carpenters) and steel / aluminium skin is built. Since the failure of the Plus 4 Plus in the 60ís, Morgan did not attempt to modernise its cars anymore.

Today, the company is ran by Peter Morgan and Charles Morgan, son and grandson of the founder respectively. The smaller factory in Malvern Link employs 143 employees. The Morgan family lives beside the factory.



Idea and design © 1999-2016 van Damme Stéphane.




Terms Of Use / Privacy Policy | Contact

60