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Manufacturers / U.S.A. / Mercury


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Mercury vehicles


1950


Monterey
Mercury Monterey   (1952)

Mercury was its own division at Ford until 1945 when it was combined with Lincoln into the Lincoln-Mercury Division, with Ford hoping the brand would be known as a "junior Lincoln", rather than an upmarket Ford. In 1949, Mercury introduced the first of its "new look", integrated bodies, at the same time that Ford and Lincoln also changed styling radically. Again in 1952, Mercury offered a further modernization in its look. In 1958, the Lincoln-Mercury Division and the ill-fated Edsel brand were joined into the Mercury-Edsel-Lincoln Division; with the demise of Edsel in 1960, it has been in the Lincoln-Mercury Division ever since.

Mercury, like the defunct Edsel, was created from scratch, rather than being a takeover of an existing company like Lincoln. Mercury's heyday was in the 1950s, when its formula of stretching and lowering existing Ford platforms was very successful. The brand has changed several times throughout its history. During the 1940s and 1950s, the make moved between as a "gussied up" Ford, to a "junior Lincoln" and even to having its own body designs


1960


Comet
Mercury Comet Convertible  (1960)

During the 1960s and early 1970s, Mercury began to distance itself from Ford and offered several different looking models such as the Cougar and Marquis. But in the late 1970s to the early 1980s the brand was joined at the hip with Ford again and its image suffered as a result.


1990


Tracer
Mercury Tracer Stw  (1990)

Mercury sales peaked in 1993 at over 480,000. Since then, sales have declined by more than half to roughly 200,000 annually. The Mercury brand is used in the United States, and was used in Canada and Mexico. In 1999, Mercury models were renamed as Fords in both Mexico and Canada.



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