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Manufacturers / China / Dongfeng


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Dongfeng vehicles


1990


Dongfeng Peugeot-CitroŽn Automobile is a joint venture between the Dongfeng Motor Corporation and the PSA Group, in Wuhan City, Hubei Province, China.

The first car of this joint venture was the 1992 Fukang DC7140, this was a CitroŽn ZX, which was given the Chinese name for 'Prosperity and Health'. It was followed by a number of variations made especially for the market, including a saloon version.

Dongfeng Peugeot-CitroŽn Automobile currently produces the CitroŽn Fukang, Xsara, Picasso, and Elysťe, and Peugeot 307 for sale in China, whilst later in 2006 the firm will launch the CitroŽn C-Triomphe based on the C4, and a supermini based on the Peugeot 206, called the C2.

The CitroŽn-Dongfeng joint venture has gone through many variations, since 1984 when CitroŽn sold 2,500 luxurious CX models to the People's Republic of China as a means to get government approval for a joint venture contract to produce automobiles. Dongfeng produces over 100,000 CitroŽn cars annually and is growing rapidly.

Sister brand Peugeot had a separate joint venture in Guangzhou which ended in 1997 - this factory is now a joint venture between Honda and Guangzhou Automobile Group, producing 117,000 units in 2003.

Peugeot's failed venture with Guangzhou Automobile Group had produced the outdated Peugeot 504 pickup truck. The Dongfeng venture in contrast is the first time Peugeot has launched one of its latest models outside of France.


2000


Mini
Dongfeng Mini Prince Hatchback  (2001)

Dongfeng Motor Corporation (hereafter referred to as DFM) was first established in 1969 and has commanded a leading position in the PRC automotive industry ever since. After more than thirty years of construction, DFM has formed several major production facilities, which are distributed in Shiyan ( mainly engaged in the production of medium duty and heavy duty commercial vehicles, auto parts and components and vehicle manufacturing equipments), Xiangfan ( mainly engaged in the production of light duty commercial vehicles and passenger vehicles), Wuhan ( mainly engaged in the production of passenger vehicles) and Guangzhou ( mainly engaged in the production of passenger vehicles). On September 28th, 2003, DFM moved its operating center from Shiyan to Wuhan. Major businesses of the company include the manufacture of whole serial commercial vehicles, passenger vehicles, auto parts and components, as well as vehicle manufacturing equipments. At present, the product mix in its automaking business is equally divided between commercial vehicles and passenger vehicles. By the end of 2004, total asset of DFM amounts to RMB 76.89 billion, with a net asset of RMB 33.9 billion and a total number of 106,000 registered staff.

Entering the new century, DFM focuses on participating in international competition and cooperation. Complying with the development strategy of ď developing during integrating, cooperating during competing, growing stronger and bigger, building strength firstĒ, DFM rapidly expanded its passenger vehicle business by aligning itself with leading international automotive companies. It successively entered into joint ventures for the manufacture of passenger vehicles with Nissan Motor Co., Ltd, Honda Motor Co., Ltd and Kia Motors Corporation. It expanded and promoted its scope of operations of Dongfeng Peugeot Citroen Automobiles Limited to include the manufacture of Peugeot passenger cars in addition to the Citroen passenger cars already manufactured by it. After comprehensive joining venture and restructuring, the corporate structure and mechanism of DFM underwent a profound reform. Pursuant to international practice and modern corporate governance system, a comparatively standardized Parent-Affiliates company structure has been formed, which enables DFM to become an international automaker characterized by both investment control and management control.

Through years of development, DFM has formed leading edge automotive research and development capabilities. DFM seeks extensive cooperation with external parties and formed complete R&D platforms and its supporting system , engaged in the research and development of whole serial commercial vehicles as well as passenger vehicles. It also further improves its products planning and R&D flow. Based on assimilating advanced technology from both home and abroad, DFM aims to further enhance its own R&D capabilities in order to improve its core competitiveness in both domestic and international markets.

Mini
Dongfeng Mini Prince Sedan concept (2001)



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