The early models consisted of a six-cylinder model 40 with a 9654cc engine, a similar four-cylinder model and several more conventional 9 to 12hp models.

The products of Rootes other factories, such as Humber and Sunbeam-Talbot, soon had an influence and common designs became apparent.

Rootes acquired the company in 1928 and their designs started to influence Hillman. The Wizard appeared in 1929 and was available with either a 2.1 or 2.8 litre engine. 1932 saw the introduction of the Minx, the first in a long line of models that was to last until 1970.