The 1924 Chevrolet Series F Superior proved Chevy could hold on to a once-successful design a little too long.
   For William S. Knudsen, newly named president of Chevrolet, 1924 was a good year. The year was not so good for Chevrolet, which saw sales skid due to a stagnant product line. But an era of progress soon would be underway, led by the annual model change being pioneered among GM makes.
   Offering nine models in regular or DeLuxe trim priced from $490 to $940, the 1924 Chevrolet Series F was little more than a thinly disguised offshoot of the old Chevrolet 490 line. Not only was the car old-fashioned, its design was mediocre and component quality deficient. Though billed as "the world's lowest-priced quality automobile," its drab, boxy "Superior" bodies were poorly built. That wasn't helped much by the DeLuxe models, added at midyear, which included accessories that formerly had been owner- or dealer-installed.
   Four-door sedans were gaining favor, and Chevrolet's cost $795. With deluxe equipment, including disc wheels, nickeled radiator shell and headlamps, step plates, and a Boyce MotoMeter, the $495 Touring's price jumped to $640. A four-passenger coupe replaced the sedanette body style but would last only a single season.
   Solid rods replaced brake cables during the year, but the brakes were still the external-contracting type. Production in 1924 totaled 307,775 Chevrolets (including Canadian-built cars).
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